We found the flexibility of the Herbst Insight software brilliant; particularly around what could be recorded on a member’s account. For example we were able to record: lotto numbers; names in Irish; parents names (for juveniles); and date of birth. We then used this to show: what team the player should be on; if they were on any committees; membership type; and membership expiry.
We were subsequently able to create our own grid views to give us critical info that was previously unavailable to us.

For Example

• A list of member who had not paid the current years subscriptions. We could then, at a click of a button, send them a text, an email or be part of mail merge. We could also automatically record on the members account that this has been done, so we could see the effectiveness of each type of reminder. Getting on top of members was business critical.
• List for each juvenile team which was driven by the members’ date of birth. Using restricted access, we set up the system in such a way that each manager only saw the information for their own team.
• We could automate the playing membership lists for the county board.
• Send reminders to specific groups within the club i.e. the golf society of upcoming events.
• Communicate events in the bar with the adult membership only. We found the ability to remind people that a certain band was in the bar on a Saturday night very useful. When the texts went out the numbers through the doors on a Saturday night were hugely increased; thus increasing bar sales.
• We could give remote access to the system to allow managers to dial in to send emails, or SMSs to the players on their team. Using restricted access we set up the system in such a way that each manager only saw the information for their own team. We could easily show managers of their team a live position of the memberships received from their team alone.

Other benefits

From an accounts perspective, we were able to integrate the Point of Sale (POS) system in the bar directly with the accounts package. We could see live info on how exactly the bar was doing.
We were able to split out our profit and loss (P & L) account by section in the club i.e. Juvenile, Adult ladies, Adult Mens and then even go to team level to show exactly which teams were costing us most money. If the hurlers were breaking too many hurls we could see that on the face of the P & L and say to the manager of the team that he/she needed to get more sponsorship money in.
We were able to make sure that all club gear sales were put through the system, and recorded properly. We got proper stock control of saw better margins coming through.
The biggest benefit that we saw though was in membership numbers and fees received. The built in CRM system gave us all the information that we needed to target those who had not paid. In the first year we recorded an increase of €8,000 and the following year €6,000. We have managed to maintain this increased level of revenue which paid for the system multiple times over.
See client testimonial